Do you have a website? If you do, do you have an About (or About Us) page? Yes? Good, please go and have a look at your About page and relook at how you can improve it. Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
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In a business world where the customer is paying for a service, it is inevitable that a comparison will be done based on value, quality of service, scope of service, and most importantly, price. Unfortunately, a lot of people are comparing only the prices, and normally they will go for the medium to low range as they feel that it is the easiest thing to do.