Comparing Using the Right Matrix

By - Posted under: Branding, Design, Guide, Web on March 28, 2013
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In a business world where the customer is paying for a service, it is inevitable that a comparison will be done based on value, quality of service, scope of service, and most importantly, price. Unfortunately, a lot of people are comparing only the prices, and normally they will go for the medium to low range as they feel that it is the easiest thing to do.

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