About the About Page

By - Posted under: Branding, Content Management, Guide on May 9, 2013
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Do you have a website? If you do, do you have an About (or About Us) page? Yes? Good, please go and have a look at your About page and relook at how you can improve it. Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
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