About the About Page

By - Posted under: Branding, Content Management, Guide on May 9, 2013

Do you have a website? If you do, do you have an About (or About Us) page? Yes? Good, please go and have a look at your About page and relook at how you can improve it. Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
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Retina MacBook Pro Battery Last Shorter than Claimed? Here’s the Quick Fix

By - Posted under: Guide, News on July 10, 2012

The Retina MacBook Pro has a claimed of 7 hours battery life. Somehow the unit that we have does not last more than 4 hours of usage. Thinking that it might be hardware issues (faulty battery, etc), we tried several method to fix it but none of the method work.

Today we came across a website that provided a simple command that can fix the issue. Accord­ing to a user on Apple’s Sup­port Com­mu­ni­ties forum, your Mac­Book Pro’s bat­tery life could be dra­mat­i­cal­ly reduced by a cor­rupt file cre­at­ed by Migra­tion Assis­tant. The only way to improve it is to remove that file.
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5 Tips on Managing Your Facebook Timeline

By - Posted under: Social Media on December 21, 2011

Facebook revealed a new feature called Timeline back in September 2011. Now, Facebook is revealing more information and launching this service slowly. [Find out more here].

Honestly, we think people who doesn’t know how to configure the Timeline will be exposing themselves to the world, and their privacy will be severely violated. We at Zymora was planning to write a guide on how to control and manage your Facebook Timeline feature, but we went for coffee instead after we found this useful article.

Enjoy the article below.

(WIRED) — Facebook has rolled out its new Timeline feature to the masses.

This ultra-illustrative, chronological listing of posts, photos, shared links, check-ins, and more is a radically different arrangement than the Facebook profile you’ve been used to.

And now that your life can be exposed for everyone to see — and scrutinize — you may be interested in curating the new interface. Once you’ve activated Facebook Timeline, you’ve got seven days to tweak it to make sure it’s just how you like before it goes live for everyone to see.

Below are five quick tips on how to personalize, privatize, and generally get the most out of Facebook’s newest feature. It doesn’t take long to master the new interface, and it’s an important exercise for anyone interested in, well, reputation management.

1. Privacy 101: How to hide things
You probably already know that Facebook has controversial positions on privacy. So you may now find that some things included on your Timeline are best kept from curious eyes. This could be anything from an embarrassing status message you posted in simpler social media times, to a rant your ex left on your wall a few months ago.

To hide a Timeline element, click the pencil icon at the top of the offending post, then choose “Hide from Timeline.” Easy.

And please note: Any privacy settings you’ve already set still apply to the Timeline interface. So the photos of you getting wild at last weekend’s kegger are still safe from Mom.

If you prefer to keep your profile public, but don’t want everyone to see what you posted back in high school, for example, you can also tweak your Timeline settings more generally. Click the arrow next to your Home button at the top of the screen to access your Privacy Settings. Scroll down to “Limit the Audience for Past Posts,” then choose “Manage Past Post Visibility.” Now click “Limit Old Posts” — all

2. Tell your life story: How to add past events
Privacy, schmivacy! Perhaps, you want the whole world to know the day you were born, the first time you rode a bike, and that debate club award you got in high school. These events aren’t listed on your Timeline, but they can be.

To add a status update, photo, place check-in, or life event to your Timeline, simply hover the mouse over the line in the center of the page until it turns into a plus sign, and reveals the option to add one of those four types of posts.

Now, Facebook can accurately reflect your entire life — and not just the events that occurred after you first signed on.

3. Add some individuality: How to customize your Timeline
There are a number of ways you can personalize your Timeline so it highlights the posts, pictures and events you cherish most.

First, you can add a cover to your Timeline. Toward the top of your profile, above the buttons where it says “Update Info,” you should see “Add a Cover.” Once you click that, you can select an image from your photos, or opt to upload a new image. Once it loads, you can adjust the positioning of your cover image.

If you set a cover photo and then decide it’s not as great as you first thought, just hover your mouse over the image, and a “Change Cover” option menu will pop up, letting you reposition the image or select a new one.

For photo albums you’ve created, you can change the primary photo that displays (you could do this before, but now the process is different). Simply click the pencil icon in the upper corner of the album post, and select “Change Primary Photo.”

You can also choose to highlight a post — expanding it from a small, half-page-size post to a wide-screen version — by selecting the star icon in the post’s upper-right corner. Conversely, you can click the star on a maximized featured post to make it normal again.

4. Appearances matter: How to check out your Timeline from different angles

If you decide to make a number of posts and photos private or hidden from your Timeline, you can still get the full, complete view of your Facebook action history.

On your Timeline, click “Activity Log.” There you’ll find posts and information you need to review before it publishes to your profile, as well as a complete look at your interactions on Facebook. This is log completely private to you.

You can choose to filter what you see by clicking the “All” dropdown menu at the top. You can choose to see only your posts, posts by others, posts from specific Facebook apps (“Hmm, let’s look at my past Farmville accomplishments”), photos and more.

Like before, you can also check how others view your profile. Next to “Activity Log” is a cog icon. Click that, and you can choose “View As…” and either enter a friend’s name or click the “public” link to see how your profile looks to strangers.

5. Information overload: How to organize friends and filter updates
Now that your Timeline is all straightened out, you might as well do some house cleaning on what shows up in your Newsfeed.

When you add a friend or follow someone’s public updates, Facebook automatically sets the level of posts you see to “Most Updates.” You can change this by going to that profile, and clicking the “Subscribed” button. You can change it to “Only Important” updates or “All updates,” and you can also filter what types of posts you’re interested in seeing: things like life events, status updates, or photos.

And if you haven’t done so already, you can organize friends into lists, a la the Google+ Circles feature. Facebook Lists rolled out in September.

Just go to the left-hand side of your Newsfeed page, click “More,” and toward the bottom you’ll see “Lists.” You can add friends individually to lists like Close Friends, Family, or Co-workers. You can click “More” next to Lists to add other lists of your choosing — “Acquaintances,” “Poker Club Members,” you get the picture.

The average Facebook user has 130 friends, but I’d venture to say that most of you reading this have far more than that, so this will help streamline your Facebooking experience.

One last thing: If you’re one of those people who’s still into “poking” your friends, you can still do that. Go to your friend’s profile, and the Poke option is listed under a gear cog dropdown menu next to “Message.”

[Source from CNN]

SEO, a short guide

By - Posted under: SEO on September 30, 2011

What is SEO?

A lot of my clients never heard of SEO before. They don’t even know what it means. So I am sharing some information about SEO, or also known as Search Engine Optimization, here today, hoping that it will help the readers to understand SEO better.

Ok, here we go…

When we talk about SEO, it is mostly targeting at Google. Google is the most used search engine in the world to the point that people will say “I just googled xxx” to represent that he was looking for the information regarding xxx.

In 2008, Google revealed it was indexing 1 trillion unique URLs. The convenience of Internet has made information abundant and it has created a borderless world where we can access so much information that sometimes it is overwhelming. So the only way to find the information you need is through search engine to sort out all the irrelevant websites from the information that you are looking for.

Google is the front runner in the search engine war, accounting for about 65% of total search worldwide.

With such a tremendous amount of websites and data available, Google developed a very sophisticated mathematical formula to identify and sort the “importance” of the websites in regards to the search term, or known as keywords.

SEO, or search engine optimization, is a method that optimizes the whole website from HTML coding, jQuery coding, content, to inbound links (and many more which I won’t list out individually) to meet the requirements of Google in order to increase the PageRank (translation: the importance of your website).

The wrong perception is the website owners want to drive traffic to their websites. But SEO is not magic because it can’t make your website to appear on top of the search result in everything an user is searching for. SEO is a method that targets specific keywords to optimized your website to ensure that the website to have a better PageRank, and the keywords are those related to your website, such as “hotel in KL”, “security system” and etc.

There are two schools of SEO: White Hat SEO and Black Hat SEO.

White Hat SEO is an organic way to optimize the website, and it is a method that we strongly encourage. It is the process and method of optimizing the codes, contents and etc for those specific keywords.

Black Hat SEO, also known as many things, such as SEO Hack, are the easiest and fastest way to push up the Google PageRank for a website. Methods being used are commonly keyword stuffing or buying into link farm. In the shortest time, the website will appear into the top ten search result.

But once Google found out (trust me, they will find out very fast if your website is using Black Hat SEO method), your website will be banned from Google and you will not appear onto the search result.

At Zymora Technologies, we do not practice Black Hat SEO.

As mentioned before, White Hat SEO is an organic way to increase and improve a website’s PageRank. In most common case, a website will take some time to increase their ranking in search result. One of our clients had their website optimized for one keyword, and in 2 months time, their website has improved their ranking from 624 to 16 against that keyword.

(Translation: that means when an user is searching for that keyword, the website will appear on the 16th instead of 624th in the search result)

SEO is a continuous progress and not a one time off project. If your website is ranked 1st, it is a continuous effort to maintain the website as first.

The website search ranking is a very competitive market where everyone is fighting to appear on top. So in order to stay competitive, it’s important to continuously optimize the website in order to stay in the game.

SEO is not magic. But if you want to stay competitive in the online market, then you should really consider incorporating SEO into your website and also develop an online marketing strategy.

With the availability of Internet, there is no reason to confine your business to your geographical region. If you are a clothing manufacturer or retailer, you can sell overseas. And the best thing is that you don’t even need a passport in order to sell your products or services overseas.

But how do you sell overseas? The answer is SEO; so that your potential clients can find you online.

If you want to find out more about SEO, or if you are looking at implementing SEO for your project, please contact us and we will be more than happy to help.

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