The Quality of Website Traffic – Part 1

By - Posted under: Online Marketing, SEO on November 15, 2011

This is a 2 part articles. Please check back for Part 2 soon.

There was an old saying for website and any online services that goes, “It’s all about the traffic!”

I agree, and I disagree.

First of all, it is great if a website can attract 1,000, 2,000 or 20,000 daily unique visitor traffic (that is roughly 30,000 to 600,000 visitors a month). With such traffic, the function of the website, be it promotion of a product or service, awareness, branding, or marketing, will be fully served.

But is it?

At Zymora Technologies, we don’t take the average daily traffic as the benchmark because we believe that quality is more important than quantity.

What we want to achieve is getting quality traffic that landed onto the website instead of creating a huge number of visitors that come to the website but not contributing to anything for the website beside wastage of the bandwidth.

So how do we determine what’s quality traffic and which one is “just traffic”?

For SEO purposes, we have to investigate the following:

  1. Bounce Rate
  2. Average Time Spent
  3. New Visitor
  4. Geographic
  5. Traffic Source

#1: Bounce Rate
Bounce Rate, as what it says, are the rate of visitor that landed onto your website and then navigate away without staying or navigate further through your pages. Normally this happens when people found your website via search engine and then realized that you are not offering what they are looking for, so they close the browser tab or navigate away.

If you have 600,000 visitors per month and your bounce rate is 90%, then actually there were only 60,000 real visitors that really looking for the things you are offering. If you have 30,000 visitors, that means only 10% of that number is your actual visitors. The rest? They are just passerby.

So for the objective of creating quality visitors, we have to lower the Bounce Rate. Ideally if we can keep it at 35% and lower, that will be great.

#2: Average Time Spent
This data is actually telling us the average time spent by a visitor on the website. It has a direct relation with bounce rate and when the bounce rate is high, then the average time spent will be lower.

Bounce Rate has 0 seconds time spent on the website. So even if you have 300,000 visitors, and your Average Time Spent is 26 seconds, that means your visitors aren’t spending long enough time on your website and learn enough of what you are offering.

In conclusion, it’s important to reduce the Bounce Rate, increase the Average Time Spent to gain maximum exposure of your site to your visitors so they will have the time to learn what you have to offer.

#3: New Visitor
As the name applies, new visitor is the indication on how many “new” visitors that visited your website.

If your average traffic is 20,000 visitors per month and you have a very high number of New Visitors, that means you are attracting lots of new traffic, but you don’t have enough returning visitors.

If you have low new visitors but have a lot of returning visitors, that means you are not generating enough new visitors.

It is important to strike a balance. In an ideal situation, it is best to convert those new visitors to become visitors that visit your website regularly.

So the question is: is there a ratio of returning visitors and unique visitors? There is, but it depends on the cases in question.

Here mark the end of Part 1 of this blog. Please check back later for Part 2.

SEO, a short guide

By - Posted under: SEO on September 30, 2011

What is SEO?

A lot of my clients never heard of SEO before. They don’t even know what it means. So I am sharing some information about SEO, or also known as Search Engine Optimization, here today, hoping that it will help the readers to understand SEO better.

Ok, here we go…

INTRODUCTION
When we talk about SEO, it is mostly targeting at Google. Google is the most used search engine in the world to the point that people will say “I just googled xxx” to represent that he was looking for the information regarding xxx.

In 2008, Google revealed it was indexing 1 trillion unique URLs. The convenience of Internet has made information abundant and it has created a borderless world where we can access so much information that sometimes it is overwhelming. So the only way to find the information you need is through search engine to sort out all the irrelevant websites from the information that you are looking for.

Google is the front runner in the search engine war, accounting for about 65% of total search worldwide.

With such a tremendous amount of websites and data available, Google developed a very sophisticated mathematical formula to identify and sort the “importance” of the websites in regards to the search term, or known as keywords.

METHOD
SEO, or search engine optimization, is a method that optimizes the whole website from HTML coding, jQuery coding, content, to inbound links (and many more which I won’t list out individually) to meet the requirements of Google in order to increase the PageRank (translation: the importance of your website).

The wrong perception is the website owners want to drive traffic to their websites. But SEO is not magic because it can’t make your website to appear on top of the search result in everything an user is searching for. SEO is a method that targets specific keywords to optimized your website to ensure that the website to have a better PageRank, and the keywords are those related to your website, such as “hotel in KL”, “security system” and etc.

There are two schools of SEO: White Hat SEO and Black Hat SEO.

White Hat SEO is an organic way to optimize the website, and it is a method that we strongly encourage. It is the process and method of optimizing the codes, contents and etc for those specific keywords.

Black Hat SEO, also known as many things, such as SEO Hack, are the easiest and fastest way to push up the Google PageRank for a website. Methods being used are commonly keyword stuffing or buying into link farm. In the shortest time, the website will appear into the top ten search result.

But once Google found out (trust me, they will find out very fast if your website is using Black Hat SEO method), your website will be banned from Google and you will not appear onto the search result.

At Zymora Technologies, we do not practice Black Hat SEO.

RESULT
As mentioned before, White Hat SEO is an organic way to increase and improve a website’s PageRank. In most common case, a website will take some time to increase their ranking in search result. One of our clients had their website optimized for one keyword, and in 2 months time, their website has improved their ranking from 624 to 16 against that keyword.

(Translation: that means when an user is searching for that keyword, the website will appear on the 16th instead of 624th in the search result)

SIDE NOTE
SEO is a continuous progress and not a one time off project. If your website is ranked 1st, it is a continuous effort to maintain the website as first.

The website search ranking is a very competitive market where everyone is fighting to appear on top. So in order to stay competitive, it’s important to continuously optimize the website in order to stay in the game.

CONCLUSION
SEO is not magic. But if you want to stay competitive in the online market, then you should really consider incorporating SEO into your website and also develop an online marketing strategy.

With the availability of Internet, there is no reason to confine your business to your geographical region. If you are a clothing manufacturer or retailer, you can sell overseas. And the best thing is that you don’t even need a passport in order to sell your products or services overseas.

But how do you sell overseas? The answer is SEO; so that your potential clients can find you online.

If you want to find out more about SEO, or if you are looking at implementing SEO for your project, please contact us and we will be more than happy to help.


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